It’s late November. The air is finally  cooling off, the smell of pie is everywhere, and your customers are starting to mentally check out. 😴 You know what this means: It's time for every business, big and small, to flood the feeds with generic "Happy Thanksgiving" graphics and rushed Black Friday teasers. Yawn. 🥱 If you try to out-yell the big box stores during the holidays, you lose. You need to leverage your secret weapon: being human and local.   Your goal is not to sel