TikTok is officially a search engine. If you are a small business owner in Houston , you need to sit down for this one. Younger customers aren't going to Google to find "the best patio bars in the Heights" or "reliable roofers in Katy." They are typing those exact phrases into the Instagram and TikTok search bars. 📱 The era of burying your post under thirty random hashtags is over. That is 2018 energy, and it is a one way ticket to the bottom of the feed. 📉 In 2026, social