Instagram Guides help you organize content people often forget after the initial scroll. Think of them as mini content hubs built around your brand and location. They’re powerful for three reasons: ✅ Local relevance ✅ Long-term visibility ✅ Built-in credibility When optimized with Houston-focused keywords, your Guides help Instagram connect the dots between your content and people nearby searching for services. Keywords to naturally include: Houston small business Houston soc