
Elevating AKIERA Through Compelling Video Content

Content Strategy & Execution Plan
Approach:
We will begin with short-form, bite-sized TikTok/Reel-style content to help Akiera ease into on-camera presence, refine her digital tone, and get comfortable with delivery before transitioning to longer-form YouTube videos.
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Natural Progression: Starting with short, engaging clips allows Akiera to practice delivery and adjust her pacing and tone without the pressure of long-form content.
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Immediate Engagement: Short-form content performs better for reach and early traction, helping establish her brand before deeper, more detailed content.
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Refinement Before Scaling: By sticking to her existing scripts but adapting them into quick, punchy formats, we ensure her message remains strong while she fine-tunes her on-camera presence.
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Building Confidence & Brand Voice: This method lets Akiera explore different styles before committing to a structured long-form format.

Option 1
Intimate & Cinematic | High-Performance Meets Deep Connection
This setup creates a visually striking dual-color aesthetic, perfect for incorporating dynamic SFX and motion graphics. The interplay of warm and cool tones reinforces the contrast between high performance and well-being—an essential theme of Akiera B’s brand.
Why This Works:
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Intimacy & Engagement: The low-light, moody setting draws the viewer in, making the content feel more personal—like a deep conversation rather than a lecture.
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Brand Identity & Recognition: The dual-tone lighting builds a signature visual style that translates well across content formats (YouTube, Instagram Reels, TikTok).
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Psychological Impact: The warm glow (sunset lamp) evokes trust and connection, while the cool blue and red lighting reinforces the science-backed, high-performance aspect of her coaching.
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Tested & Proven Style: This cinematic lighting approach has been popularized by high-impact creators like Iman Gadzhi, known for their authoritative yet engaging presence. It’s also a lighting setup I have personally tested and mastered in past shoots, ensuring a high-quality, polished look.

Option 2
Clean & Trustworthy | High-Performance Meets Clarity and Trust
This approach prioritizes peace, focus, and trust, creating an environment where viewers feel both mentally clear and emotionally engaged.
Why This Works:
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Psychological Trust & Engagement: Studies show that white space in digital settings increases engagement and helps viewers retain information—making this ideal for educational and neuroscience-driven content.
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Proven Format for Thought Leadership: Inspired by creators like Ali Abdaal, this setup fosters a sense of calm authority, making viewers more receptive to advice and techniques.
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Professional Yet Approachable: The minimalist, office-style backdrop positions Akiera as a structured, high-performance expert, but the warm accent lighting (blue & red lamps) adds an inviting touch—balancing science with humanity.
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Optimized for Engagement: Bright, neutral tones make it easier for text overlays and motion graphics to pop, reinforcing key takeaways without visual clutter.

Option 3
Balanced & Grounded | High-Performance Meets Warm Authority
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Natural wood elements that create a grounded, organic feel
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Black accents that add a professional, high-performance edge
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A mix of blue and red accent lighting for a dynamic, branded visual identity
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This setup bridges the gap between the intimate, cinematic moodiness of Option 1 and the clean, professional clarity of Option 2—giving Akiera a visually distinctive yet versatile brand aesthetic.
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Why This Works:
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Best of Both Worlds:
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The warm wood tones add an inviting, personal touch, making her insights feel relatable.
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The black accents reinforce authority and structure.
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The bright, professional setting ensures clarity and high engagement.
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Psychological Balance:
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Wood tones evoke trust, warmth, and stability—ideal for well-being and personal growth.
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Black elements represent confidence, focus, and high performance.
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Blue and red lighting keeps the modern, science-backed brand identity intact.
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Shot in Her Office for Brand Consistency:
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This setup ensures a signature, recognizable space for her content.
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It reinforces authenticity and gives viewers a behind-the-scenes look at her actual work environment.
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Engagement & Retention:
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The standing position adds energy and dynamism, making it ideal for action-oriented content (demonstrations, science breakdowns, and interactive segments).
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Movement and presence create natural pattern interrupts that keep viewers engaged.
What we need from you

Office Space / Property Preparation
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Office space & permissions
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Privacy & noise control
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Clean & organized workspace
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Wardrobe & grooming

Subject Preparation:
What Akiera Needs to Do for the Shoot
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Be well-rested and hydrated
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Wear selected wardrobe with signature accessories
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Practice key script sections for natural delivery
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Maintain good posture and relaxed body language
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Use clear, confident speech with natural pauses
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Engage with the camera as if speaking to a client
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Stay patient and adaptable for multiple takes

Wardrobe & Logistics
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Free the entire day for flexibility (breaks & location changes)
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Bring multiple outfits for variety in different shots
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Ensure outfits are clean, wrinkle-free, and camera-ready